|
Affiliate
Marketing Articles home : What Attracts Affiliates?
What Attracts Affiliates?
by David Cooper
Affiliate marketing is a powerful means of selling and distributing your
product or service. If you can attract a highly skilled collection of
affiliates to your offerings, you can post truly amazing sales numbers.
The trick, of course, is recruiting that army of salespeople. Many of those
who are considering the use of affiliate marketing strategies may wonder how
to get the best salespeople on their team. Here are a few means by which you
can attract affiliates.
Generous Commission
The most obvious way to get affiliates to push your product is by offering a
healthy commission. Affiliates are, obviously, motivated by the opportunity
to turn a profit. If you are willing to offer them an impressive share of
the take, they will be more likely to promote your offering.
Some may be worried that too high a commission may destroy their own
opportunity for profit. This can be true if the commission amount creeps too
high. Generally, though, one can make up the difference in net proceeds per
sale by the fact that the higher commission should create greater sales
volume.
Balancing the enticement of a high commission with one's personal goals can
be challenging, but nothing beats a good payout in terms of affiliate
recruitment.
Offer Helpful Extras
If you are selling an ebook, supply your affiliates with more than just a
link to the sales page. Give them a sample chapter to use, a few articles in
support of the ebook, a good ebook cover and graphics, etc. If you offer
your affiliates great tools to use as they promote, they are more likely to
back your product vigorously.
Building these extras may take a little extra time and money on the
front-end, but those production costs are a worthwhile investment when they
lead to recruitment of a bigger and more talented pool of affiliates.
Offer a Good Product
Talented marketers are not keen on selling low-quality products. They
cultivate lists of potential buyers and are able to do so by consistently
offering them good products at fair prices. They are often unwilling to work
their lists in support of a questionable product. Even those who are willing
may do so only tepidly unless they believe in the product fully.
There are those in the internet marketing community who will tell you that
the strength of the product is of secondary importance. That may be true in
some regards, but one is far more likely to secure top-notch affiliates when
offering a high-quality product.
If you can offer a healthy commission, extra tools to assist with sales and
a high-quality product, you can end up with an enviable cadre of affiliates
to promote your product. These factors should be major considerations for
anyone who is interested in having their offerings backed by the kind and
number of affiliate marketers who can produce real results.
Webmasters and Ezine Publishers:
Free Content for your newsletter or
your website!
You are invited to use this article in
your newsletter or website. The only requirement is the inclusion of the
following, after the article:
David Cooper is the editor of the Affiliate
Marketing Articles Newsletter. David specializes in helping
entrepreneurs determine what attracts affiliate marketers. Subscribe to his FREE newsletter at:
http://www.affiliatemarketingarticles.com
|
Special Offers
 Learn
how to Skyrocket your Affiliate Commissions! Get Your FREE Affiliate
Marketing Primer with hundreds of "killer" affiliate marketing tips that
will take your new or existing Affiliate Marketing Promotion(s) to the next
level of success! A $97 value...Yours FREE!
Get it here!
|
