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Treating Affiliate Products As If They Were Your Own

by David Cooper

As an affiliate, you are trying to sell someone else’s creation. That’s nothing new in the world of sales. None of the people at your local car dealership were working a rivet gun on the assembly line and none of the kids behind the counter at the movie theater helped Orville Redenbacher pick the best possible ears of corn. Selling something you didn’t make is normal operating procedure. You are a salesperson, not a product creator.

What if you were both? Consider how you might be able to improve your sales numbers if you had a deep understanding of a product. If you knew its every nook and cranny. How effective could you be if you had taken that product from idea to completion?

If you could combine your marketing talents with that kind of information, you would be unstoppable. You could anticipate and pre-emotively respond to likely customer objections. You could devise sales copy that would provide just enough detail and that would create an unmistakable aura of credibility. If you could truly “own” that product in the truest sense, you could sell it all day and night.

Reality prevents that from happening. Your talents are in sales, not product creation. Most product producers are not necessarily ace marketers. The two skill sets don’t match up much of the time.

That doesn’t mean you can’t capture some of the potential we discussed. You might have to settle for the next best thing, but that’s still a lot better than what most people are working with. You may not be working with your own product, but you can certainly try to treat the product as if it really were your own.

That means learning all you can about it. That means using the product before you sell it. You’ll have to work with the product yourself, study its strengths and weaknesses and get a strong understanding of every feature. Once you do that, you can really start to sell.

Instead of an empty glowing report on a new product offered to your list, you can write a newsletter piece that approaches it and its advantages from a position of authority. By understanding a product’s capabilities and limitations, you can better determine the most receptive possible target audience. You can write about the product in an authentic voice and create a sense of credibility that will invariably translate into sales. Learning products inside and out will also help you discover when you might be putting your good name behind a lousy offering. It can serve as insurance against future customer service problems and sullying your reputation.

Some marketers will pick a product based on the numbers and a little market research. They will find ways to drive traffic to the sales page and hope that enough sales stick to generate a decent commission. If you have enough traffic and the sales copy is good enough, that system can earn a living. However, if you can really back a product with a sense of integrity and a wealth of information, you’ll see the results in the form of increased conversions.

Webmasters and Ezine Publishers:

David Cooper is the editor of the Affiliate Marketing Articles Newsletter. David specializes in helping affiliate marketers market affiliate products as if they were their own. Subscribe to his FREE newsletter at:  http://www.affiliatemarketingarticles.com

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