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Affiliate Marketing: Putting Your Name on the Line

by David Cooper

One of the best ways to get people to buy a product through you is to gain their trust and to establish a high level of credibility. Once you manage this, the products you support as an affiliate market tend to look more credible and legitimate in the eyes of potential consumers.

Before you can use trust and credibility to your advantage, of course, you must develop it. Article writing campaigns, well-written materials, a reputation for success, good marketing, third party testimonials and other strategies will all help elevate you to a level of trust. There are a million ways to increase credibility, but our chief concern here is what to do with it once you have it. Let’s look at how you can translate your highly-developed reputation into increased sales.

Some of it will happen automatically, as if by osmosis. The products you support will benefit from standing in your light. This is one reason why some of the most recognized affiliate marketing gurus do so well with product after product. Just having their name attached boosts sales.

Another effective way to spend your goodwill capital is by making personal recommendations for the products you are selling. Too often, affiliate marketers shy away from personal involvement with products. It is as if they are afraid that problems with the product or likely user disappointment make a personal investment too risky.

That timid approach may allow one to scrape out a semi-anonymous living, but the marketer who is willing to make a name for himself or herself and who will personally vouch for a product will generally see a higher profit. Besides, if you aren’t sure enough about the product’s quality to vouch for it honestly, you probably shouldn’t be selling it!

So, use the product and study it. Then, as you do your promotion, add the personal touch. Put your name on the line. Which is more compelling, “Hundreds have successfully used system X” or “I have personally joined the hundreds who have used system X and know exactly what it can and cannot do…” The second example, obviously, carries more weight and increases the chance of continued reading and a later purchase.

If you are willing to put your name on the line and personalize your offer, the response will be tremendous. People understand that although a marketer may back a product no matter what, only those who are excited about the offer will be willing to stick his or her neck out on behalf of it.

Are you a nameless, faceless voice trying to persuade people to buy, or are you a credible and respected expert offering powerful firsthand explanations of product use? The difference between those to choices represents a wide gulf in earnings. If you want to maximize your profit potential, prepared to put your name on the line.

Webmasters and Ezine Publishers:

David Cooper is the editor of the Affiliate Marketing Articles Newsletter. David specializes in helping affiliate marketers personalize their offers to their prospective customers and increase their credibility. Subscribe to his FREE newsletter at:  http://www.affiliatemarketingarticles.com

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