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Marketing Study Online - What You Need to Know
Affiliate Marketing Tip: Marketing Study Online - What
You Need to Know
In order to be able to conduct a decent targeting and marketing campaign,
you must first understand the fundamentals of finding out who they are. They
only way to do this is to follow a specific guideline for you to follow.
Check out the guideline below.
1. Your Objective to the Research
- Explain in one paragraph why the research is being done, what you hope
to learn and for what purpose the information that you attain may be used
2. Description of the Market
This should be general like one paragraph
Who is your Target Market(s)?
- Why you chose this particular market
- Get a complete profile of your market (e.g., demographics,
psychographics, behaviors)
- What benefits does your market seek (i.e., what points-of-pain or
problems are being solved)
- What factors can affect their decision to purchase or use your
product/service
- What attitudes do they have about the products/services that are
currently not on the market
- How is the product used Products and Services that appeal to the
target market
- In general terms, what is currently so appealing to this market
If there are no current providers, what types of products/services may
appeal to this market in the future (i.e., what is used now to solve the
problem).
3. Market Metrics
Get many Size estimates (current and future) for all of the following:
- Overall market
- Current size as it stands
- Potential size for the future
- Actual penetration of current products/service within the entire
market
Individual market segments
- Current size
- Potential size
- Actual penetration of current products/service within the total market
- Usage rates
- Frequency of product purchases
- Growth estimates (current and in the future) for:
- Overall market
- Individual market segments
Competitive Analysis
You must include a Summary of who your Current Competitors are
Listing the competition by market share ranking (by each target market if
possible) is a good way to size them up. You can also be more specific by
searching for individual points listed below.
Current Competitors - full analysis of top competitors including:
- Products & Services (e.g., description, uniqueness, pricing, etc.)
- Their Market share at current
- Current customers (targeted audience)
- Positioning and promotion strategies
- Partnerships/Alliances/Distributors
- Recent news
SWOT Analysis - Strengths, Weaknesses, Opportunities & Threats
It is extremely important to focus attention on the SWOT section of this
report. While most other information in this report can be gleaned from
company and secondary materials, much of what appears in the SWOT section
is based on the researcher's own opinions of the competitor based on the
information that is collected. Consequently, this is often one of the
hardest areas of the report to write as well.
Potential Competitors (any competition in the future)
- You will need to get an explanation (though it need not be as detailed
as Current Competitors) on who they are or maybe and why they are seen as
potential competitors
5. Additional
- Extraneous Variables
o Discuss factors that may affect this market (e.g., technological,
social, governmental, competitive, etc.)
- Market Trends and what is expected to happen in the future
If you can follow these basic tips for finding and selecting your target
market, you should be ready to search online and check out the competition
and their rankings in the search engines. In the next section we will
cover some general guidelines for you to follow in creating your
competitive analysis which is the most important factor in being an
affiliate marketer. Knowing your competition just as well as your audience
is the key point which is going to keep you on top of the competition.
Next:
Guidelines for Doing a Competitive Analysis
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