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Affiliate
Marketing Articles home :: About Online Marketing - Search Engine Basics
Affiliate Marketing Tip: About Online Marketing - Search Engine Basics
Search engines are computer programs that are used to explore the internet
in search of web pages. They do this by using "spiders," "crawlers," or
"robots" which are used to search for the most up to date information on any
given search request. This may seem like an odd place to introduce you to
the search engines, but I can assure you that this section is well placed.
Giving you the basics here will help you to understand what I am saying in
the later sections. Anyways….back to the basics and explanation of search
engine spiders.
These spiders (like those that are used by Google) are able to follow the
links present on web pages that are located by specific keywords. When
spiders are searching for a new webpage, they copy all or parts of the text
present on the page into their search engine database. Other spiders revisit
these pages on a regular basis so that they can register changes or dead
links. The wait time varies greatly from search engine to search engine. It
is for this reason that your website should stay current.
The search engine will have hundreds of millions of web pages in its
database. In order to deliver relevant results, the search engine companies
have developed special ranking algorithms that calculate the order of search
requirement results. The keyword or keyword phrase the visitor enters into
the search form of the search engine will determine which web sites get
picked up by the query. The pages the search engine find most relevant will
be listed first. This will determine where you will be listed upon search
requests.
For instance, if you are searching for "Beethoven," and the search engine
finds a main headline on that page containing the phrase "Ludwig von
Beethoven," it will assume that this page is fairly relevant to your needs.
If, on the other hand, it finds the phrase only once, and it is buried in a
long text, it will ignore it because it will assume that this is not
important. That is why so many websites use special keywords more than once
in a particular article or webpage, because that is how the spiders pick
them up and place them higher in the results of a search.
What does this mean to you as a business person? Well…..this means that in
order for you to even consider affiliate marketing; you must first have a
website. If you want your website to get attention, you have to appeal to
search engines first. Many potential affiliates will not want to associate
with just anyone they will obviously prefer a site that gets traffic.
Knowing about search engines and how to appeal to them will get you this
traffic. I will offer more on traffic in another tip later. Right now I
would like to get you started with affiliate website marketing because that
is the purpose of these tips and I have already given the basics about
marketing in general.
Next:
The
Fundamentals of Affiliate Marketing
Back:
About
Online Marketing
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