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Affiliate
Marketing Articles home : Affiliate Network
The 5 Top Reasons why Affiliates
join an Affiliate Network
by Eric Edelstein
An affiliate network is a meeting ground for advertisers and affiliates
to "meet". There are possibly 100's of good reasons why both advertisers and
affiliates can benefit from signing up to a network, but in this article we
will focus solely on the 5 top reasons why affiliates benefit from being
part of an affiliate network.
1. Campaign Selection: An affiliate network gives affiliates access to
100's of niche merchant's products and services. The network uses it's time
and resources to find the clever publishers who have figured out new ways to
drive converting traffic. It also provides a greater variety of top
performing, reputable campaigns. In this way, affiliates will easily get
exposed to upmarket products such as banner rotations. With a single
affiliate network, affiliates can easily work with multiple advertisers,
multiple offers and multiple payment style options such as pay per click,
pay per lead, pay per impression, etc. all under one umbrella, the affiliate
network.
2. One Single Relationship: The relationship between the advertiser and
the affiliate is of utmost importance. These relationships are necessary for
structuring increased commissions (if the affiliates volume increases), in
advertisers delivering affiliate-specific content, and in the advertiser and
affiliate working together to assist the affiliate in maximizing the traffic
to his site. The affiliate only deals with one advertiser, namely the
affiliate network, rather than each of the merchants individually. This
frees up a lot of space on the affiliates calendar since the affiliate does
not have to use any time building relationships with anyone except their
affiliate network manager. Affiliate marketing is about relationships, and
that is then all taken care of by the affiliate network. The affiliate
network will provide top quality support and a great training area for the
affiliate to build up their skills, learn and grow.
3. Real Time Tracking: Testing and comparing each and every change and
idea is fundamental for taking an affiliate's business from strength to
strength. The most important tool for testing is real time tracking. This
allows the affiliate to know immediately how their new idea is translating
and helps to guide the affiliate as to whether it is an idea worth pursuing.
The software to track impressions, clicks, leads and sales for each campaign
can be both pricey and require a lot of upkeep. The network will provide
this service for free to their affiliates. The network will also provide
affiliate with advanced reporting tools for checking their stats, graphs for
analyzing trends, and even cookie testing capabilities for monitoring fraud.
4. Risk of Payment: Every advertiser has an element of risk as to whether
you will actually receive the payments from them. As many companies can be
virtual or on the opposite side of the world from where the affiliate is
based, it is often very difficult to avoid doing business with dishonest
advertisers. This means that no matter how much revenue the affiliate
generates, some advertisers will never pay the affiliates. Joining an
affiliate network gives the affiliate much stronger protection. The network
will have built strong relationships with a number of the advertisers it
works with and thus there is minimal chance the affiliate will not get paid.
5. Monthly, Correct Payments: Affiliate networks ensure all payments are
checked and paid monthly (or as alternatively agreed). This means that the
affiliate does not have to waste valuable time checking and reconciling the
advertisers' figures.
The role of an affiliate is to maximize the traffic to their site and
provide rich and useful content to their site. This keeps an ever growing
visitor base arriving at their site, and ensures the visitors look around
the site before exiting the site. An affiliate network encourages the
affiliates to concentrate on these vital functions by assisting the
affiliate in maximizing the spend of each visitor the affiliate attracts.
About the Author
Eric Edelstein is CEO of TrafficSynergy.com, an affiliate network that
has consolidated payments, affiliate managers ready to help affiliates with
any questions they might have, multiple offers, and a team that loves to lie
on the beach (but only on weekends...with PDA's). To find out more, visit
www.TrafficSynergy.com
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