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Affiliate
Marketing Articles home : Common Affiliate Mistakes
Common Mistakes Made by
Affiliate Marketers
by Nial Robbins
Having an Internet business, which earns you money on auto-pilot is very
exciting. Although it's easy to make money with affiliate marketing, only a
very small percentage of affiliates make a lot of money.
By following the advice in this article, not only will you avoid the
common mistakes most affiliate marketers make, but you will also learn how
to select programs that make you residual income for many months.
With affiliate marketing a vendor pays people (affiliates) a certain
percentage of the sale price for merchandise sold. It's a win-win situation
because the affiliate simply refers people to a website and does not have to
worry about fulfillment, and the vendor gets people to advertise for them
and only has to pay them after they make a sale.
Here are some common mistakes most affiliate marketers make, and why you
should avoid them:
1. Sending people directly to an affiliate's website.
You spend so much energy, time and money to advertise. When you send
people directly to a vendor's website you only have one chance to get the
sale. If they don't buy they are gone. The best way to do this is to send
people to an opting page, where you give them something of value for free,
in exchange for their email address. That way you can follow up with them at
a later date and have the opportunity to sell them other products.
2. Creating a website with a gazillion affiliate links, tons of flashy
banners and all the colors of the rainbow.
You don't want to overwhelm people because when that happens they are
gone. Instead, offer an honest review of a product, pre-selling readers on
its benefits, and on how it will help them.
3. Falling victim of affiliate commission theft.
Yes, commission theft is a very big problem. While, you cannot eliminate
it completely, there are some steps you can take, to minimize it
dramatically. Two methods you can use are cloaking and redirecting, instead
of having the affiliate url in the form:
http://www.vendorswebsite.com/?id=imakemoneyoffofyou
It takes the same effort to refer a sale for a one-time purchase product
than it takes to refer one for a residual payment product. Therefore, it
makes good business sense to try and market affiliate programs with
recurring commissions.
In choosing residual payment affiliate programs, you should consider the
stickiness of the services you are promoting.
For example, you refer a sale for a membership website which only offers
resale rights to products, and nothing else to keep the customer from
canceling. People can join, download all the products and then cancel within
the same month.
On the other hand, consider referring a sale for web hosting or for an
autoresponder service. These services will be essential for the customer's
business, and he/she is therefore not likely to cancel for a very long time
or until they give up their online ventures completely.
In conclusion, you should try and avoid the common mistakes that
affiliate marketers make by sending your customers to an opt-in list first,
pre-selling them to the product's benefits, and by avoiding affiliate
commission theft. In addition, you should be going after programs with
residual commissions but be sure to always evaluate the stickiness of the
product you are recommending. To be able to do that, the best way is to try
the product yourself first.
NOTE: You have full permission to reprint this article within your
website or newsletter as long as you leave the article fully intact and
include the "About The Author" resource box. Thanks! :-)
About the Author
Nial Robbins owns the work at home directory website located at:
http://www.NDR-HomeBiz.com Come by
and visit us today! Also, be sure to check out our "top pick" work at home
opportunity at:
http://www.NDR-HomeBiz.com
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