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Affiliate
Marketing Articles home : Affiliate Internet Business
Affiliates: Don't Destroy Your
Internet Business By Building Someone Elses
by Joe Tierney
It is very common nowadays to see people setting up affiliate review
pages with outgoing links to affiliate products, then paying for visitors
from Google Adwords. Even some people just send the visitor directly to the
merchant's homepage. And some (though few) have actually gotten a positive
ROI (Return-on-Investment).
Let me tell you a secret, vendors (Clickbank, Paydotcom, etc.) LOVE when
you do this. You are sending them FREE targetted traffic that they don't
have to do anything for. How do I know? Because I am a Clickbank vendor
myself! It is like getting something for nothing, who the hell wouldn't love
free targetted PPC (Pay-Per-Click) traffic to their sales page anyway?
This traffic in turn either converts to a sale (giving you a lousy
ONE-TIME commission), doesn't make a sale (losing you money), or converts as
a LEAD (email signup) to the vendor. The email signup builds the vendor's
business, not yours. Sure, the cookie MAY stay in effect that was set when
the visitor clicked from your affiliate link and you may get a sale a week
or two later after the vendors autoresponder kicks in. However, this is not
building your own internet business.
Your internet business depends on YOUR list, not the vendors. You are
giving the vendor FREE leads to sell to now, and in the future. Imagine the
amount of money you make the vendor in a 5 year period. All of their new
products/affiliate products that they promote - they get the money for, not
you. This is why you need to build your own mailing list and not send
traffic directly to a merchant page.
Sure, it seems like it is hard to get people to give you their name and
email, and you may have to test and tweak your squeeze page, but in the long
run this is what will keep your internet business alive. Imagine the money
that you can make by sending out your own/affiliate offers by having your
own list. You can have a 7-day autoresponder series going out that is
promoting an affiliate product. You don't even have to have your own
product, this is just like affiliate marketing sending the visitors straight
to the merchant's sales page, except it is the SMART way to do it.
The way I am currently operating now is using Aweber (best in my
opinion), when the visitor opts in to my list, the redirect URL goes to my
affiliate URL to the merchant's page that I am promoting. Now, what I have
done is collected my own lead, AND sent the visitor to the merchant page,
perhaps getting a sale. Now I will be able to follow-up with this new lead
in the future by an autoresponder, or by sending out broadcast emails
whenever I want.
The possibilities are endless when you have your own mailing list. So
right now, go into your Adwords/Yahoo/MSN accounts and pause your PPC
campaigns that you have running. Get your squeeze pages built. Stop building
the vendors business for him and build your own internet empire.
About the Author
Joseph Tierney is a 2005 high school graduate who works full time on
the internet. You can jump start your affiliate empire by building blogs
to get your pages indexed - visit
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