|
Affiliate
Marketing Articles home : Affiliate Marketing Mistakes
Affiliate Marketing - Common
Mistakes
by Leigh Everett
Avoiding some of the common mistakes made by affiliate marketers should
quickly and easily improve your chances of making affiliate sales. Here are
five of the top mistakes:
Common Mistake #1:
Not researching the affiliate program before your start promoting it - it
really is amazing just how many affiliates grab the first affiliate program
that comes along or signup simply because it has a high commission rate or
promote it because every other marketer is also promoting it. If the program
does not complement the overall theme of your site, you may find it
difficult to convince your subscribers to purchase the product if it does
not have anything to do with the area you are targeting.
Common Mistake #2:
Not using your signature file correctly - many affiliates will add a
signature file to all of their out-going email messages and message board
posts that is totally inappropriate. Twenty lines of text full of affiliate
links, is not considered a signature file - it's usually considered 'spam.'
Try keeping your signature file under five lines with an attention grabbing
or intriguing first line.
Common Mistake #3:
Not writing your own ad copy - there's nothing worse than seeing the same
advert all over the Net or in an email message from ten different marketers.
How much perceived value will your message have when it arrives and the
reader is seeing it for the tenth time? Take the time to tweak the ad to
suit your target area and readership before sending it out. Personalize it;
make the ad your own.
Common Mistake #4:
Not paying for your own domain name and hosting account - yuck, nobody
wants to visit a site that looks like www.somefreeserver.com/thisavenue/overhere/mysite.html
with a contact email address of bobsnetbiz@somefreeemail.com. It's very
unprofessional and suggests to your subscribers that you haven't made any
money on-line because you don't know what you're doing and are too stingy to
spend any money on setting up your business properly. $8.95 a year for a
domain name at GoDaddy.com and around $4 per month for a small hosting
account won't break the bank; it may just help to add to the bank in the
long run.
Common Mistake #5:
Not capturing your leads before you send them through to the affiliate
product site - if you can actually get someone to click on one of your
affiliate links and they leave the product site without purchasing, what
have you gained? Nothing! Nothing that is, except the expense and/or time to
get that one click-through in the first place. Set up a squeeze page so you
can capture your lead's email address before you send them onto the product
site. That way, if they don't buy, you can follow up with them later and try
again (and again and again and again). Priceless!
About the Author
Leigh Everett - Owner of Work From Home Australia
http://www.work-from-home.com.au
Australia's #1 Work From Home Business Idea! which is set up to reasearch,
test and provide successful home businesses operating in Australia &
overseas, listing the top proven income opportunities and resources to help
build and advertise your home business. Active Student Of Success
http://www.success-university.com.au
|
Learn
how to Skyrocket your Affiliate Commissions! Get Your FREE Affiliate
Marketing Primer with hundreds of "killer" affiliate marketing tips that
will take your new or existing Affiliate Marketing Promotion(s) to the next
level of success! A $97 value...Yours FREE!