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Marketing Articles home : Affiliate Marketing Online - Back End Sales
Affiliate Marketing Online - Back End Sales
by Scott Carboni
In this article I aim to highlight the Importance of Back-End Sales in
Affiliate Marketing and how to implement a Back-End sales strategy to your
affiliate marketing business.
An enormous amount of time, effort and money goes into attracting
customers to ones website. Everything from PPC (pay per click) to writing
articles to blogs, linking etc....... Therefore it is in an affiliate
marketers best interest to make the most out of each person they bring to
the website. The most effective way to achieve this is to implement a
Back-End Sales strategy.
Traditionally, Back-End sales is when you sell to a customer who has
already made a purchase. It is much easier to sell to an existing customer
because a level of trust has already been obtained from the initial
purchase. In the affiliate marketing arena, Back-End leads are the HIGHEST
QUALITY leads in the business.
To apply an effective Back-End strategy you need an auto-responder and
you will need to create an affiliate leads capture page.
A leads capture page can be made from an affiliate landing page. The
difference being instead of enticing people to the sales page you would
entice them to purchase the product by supplying their name and e-mail in
the opt-in form then the link to the affiliate sales page can be sent via
auto-responder. Back-End selling can then be applied to the opt-in list
whether they have purchased the product or not!
Alternatively, one could setup a leads capture page with a free product
(e-book, e-course etc...) that is relevant and ideally supplemental to the
product you are selling. Once the customer has submitted their name and
e-mail you can have the free gift delivered via auto-responder. If the free
gift was useful and of value to the customer you would have gained a level
of trust and Back-Selling would be most effective. A lot of successful
affiliates use this strategy.
The importance of a Back-End strategy to an affiliate marketing business
plan cannot be over stated. If your in the affiliate marketing game and you
don't have a Back-End strategy your basically throwing money down the drain.
Having said that, if you don't have a Back-End strategy and your still
making decent commissions from affiliate marketing, then I'd say your
sitting on a gold mine.
CLICK HERE
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About the Author
Scott has been a full time affiliate marketer for over a year. Originally
specializing in PPC, he is now moving into article marketing to share his
knowledge of the Industry. For a comprehensive guide to Affiliate marketing,
Scott recomends the following link:
www.my-affiliate-weapon.com
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