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Affiliate
Marketing Articles home : Affiliate Program Promotion Strategies
5 Top Affiliate Program Promotion Strategies
by Jason Johns
One of the biggest myths of the Internet is the good old line, "If you
build it they will come ..." So many people throw up a website and sit back
rubbing their hands with glee convinced they are going to become supremely
wealthy.
Months later they are wringing their hands with regret wondering why
they've had five visitors, four of which were their friends!
A website does not just automatically appear high in the search engine
rankings and get traffic, you have to do some work in order to get this
traffic and start making sales. There are thousands, or even more of sites
competing for the same traffic you want - depending on your niche and
keywords, there could be millions of sites!
You need to promote your website and your affiliate program and get it
noticed - not only in the search engines, but in other places where you will
get targeted traffic who are interested in your website.
Strategy 1 - Directories
There are a whole host of directories on the Internet. Just search for
your keyword and "Directory" or "Link Exchange" or anything similar and you
will find hundreds of places to put your links. Yeah, it is hard work to do
this, but you will get links and traffic to your site. If it's too much like
hard work for you - hire someone to do it at elance or rentacoder! Search
for "Affiliate Program Directory" to find a whole host of sites waiting to
specifically list your affiliate program.
Strategy 2 - Articles
Articles are an excellent way to gain traffic and promote your site.
Submitting your article to directories will get you backlinks and if they
are quality articles, will get you known across the Internet as an expert.
Newsletter and website owners will pick up your articles and use them as
content. This will help to promote your site to a much wider audience.
Mention you affiliate program in the resource box or the body of the article
(remember that a lot of sites don't like links in the body of the article
but there's nothing wrong with you mentioning your affiliate program). You
can even write articles about how people are earning so much with your
affiliate program too.
Strategy 3 - Viral Marketing
Viral marketing is a concept that has been around for some time. It's a
very powerful method of getting traffic to your site. You have all seen
those cute or funny emails and videos that people send to all their friends?
That is viral marketing. If you can tap into this through a book, a video,
games or anything people will want to pass on to their friends, suddenly you
have a whole lot of people promoting your site - for free! If you can make
it something related to your product and include details of your affiliate
program in it, then you are getting free advertising!
Strategy 4 - Forums
Forums are an excellent way to market your website. As you participate in
a forum so you can establish yourself as an authority and trusted expert on
your chosen subject, which will make people come to visit your website to
find out more information. Be aware though, that if you blatantly promote
your business without adding value or spam the forums you will do more harm
than good to your reputation and your business.
Strategy 5 - Clickbank
Clickbank is an excellent place to list your product. Yeah it will cost
you 50 bucks to get listed, but the exposure is potentially priceless. Many
content site builds scour Clickbank looking for relevant products to include
in their site. If your product is there, you could be listed and be earning
money with no effort on your part whatsoever. There are competitors to
clickbank such as Paydotcom and the newcomer, Salesflurry, both of which are
worth looking at too. These sites effectively allow you to promote your
affiliate program with no effort on your part.
Promoting your affiliate will get you targeted traffic and hungry
affiliates. It will also allow you to organically move up the search engine
rankings through backlinks and the use of keywords. If you are someone who
is serious about making money online, then you need to start taking your
website promotion seriously. Remember though - spam and other unethical
practises will harm your business in the long term. Promote your site
ethically and responsibly, and you can be reaping the rewards for years to
come.
About the Author
Jason E Johns is a successful Internet Marketer & personal coach
dedicated to your success. Learn more about
affiliate marketing
, at
http://www.successforaffiliatemanagers.com
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