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Affiliate
Marketing Articles home : How To Use Backlinks To Boost Your Affiliate
Site Ranking
How To Use Backlinks To Boost Your Affiliate Site Ranking
by Jason Johns
As an affiliate manager you want to have as many links as you can to your
affiliate program so that it appears to be an authority on the subject for
the search engines. Search engine traffic is considered by many to be "free"
traffic. It's not like pay per click (PPC) or other types of traffic where
you are paying for people to visit your site. Anyone that finds you through
a search engine is really a free visitor! And if they sign up and start
selling, then it's an additional bonus for you.
Getting a high ranking in the search engines is considered by many to be
a black art, with the search engine geeks trying to keep one step ahead of
the search engine optimization gurus. With the continual changes in search
engine technology it is very difficult to keep up to date with them and to
keep your site optimized and ranking high.
This is why backlinks actually work out to be one of the most effective
search engine optimization techniques on the market. They are cheap, quick
to develop, and long lasting. They are also not likely to ever be completely
penalised by the search engines. Yes, certain types of links or links to
certain sites may detract from your search engine ranking, but quality
backlinks will always be good for your website and your business.
A backlink is effectively a link from another site to one of your own.
Here we are talking about one way links, i.e. they link to your site, but
you do not reciprocate with a link back to their site. This holds more value
in the eyes of the search engine and benefits you much more.
There are a lot of different ways to get backlinks to your website,
including:
Articles - submit articles to the article directory and the resource box
will contain a link to your website - a free backlink!
Directory entries - every niche will have at least several hundred
directories of sites that are relevant to that niche. Get yourself listed in
all of these, and you have lots of free backlinks!
Affiliate Program Directories - there are a lot of directories of
affiliate programs. Each listing you have in one of these is another free
backlink to your site adding weight to your authority as an affiliate
program.
3 way link exchange - unlike traditional reciprocal link exchanges where
two sites point to each other, this is a slightly more cunning way which is
meant to fool the search engines. It does mean one of the link partners
needs two websites though. Website A links to Website B which links to
Website C. Person A owns Websites A and C and Person B owns Website B. To
the search engines, these appear as one way links (at the moment! There is
talk of the search engines wising up to this).
Forums - posting in forums is yet another method of getting your link
seen. If you participate in the forum discussion then usually you can have a
link to your site in your signature file. Remember though that you must add
value and not just blatantly promote your website or post to get your
signature file shown as this will result in bad will towards you and
eventual blacklisting and banning
Blogs - putting comments on blogs is another way to get backlinks.
However, be aware that if you are not adding value with your comment it may
well be considered spam and then deleted and blacklisted. So don't just post
"great entry", writing something that is useful and appropriate.
Backlinks are surprisingly easy for you to acquire with a little bit of
work. If you don't want to do the work yourself then you can very easily
hire someone who will do it on your behalf, though make sure they will be
ethical about it!
With backlinks you can boost the search engine rankings for your
affiliate program and get yourself free traffic, which means free money when
they buy!
About the Author
Jason E Johns is a successful Internet Marketer & personal coach
dedicated to your success. Learn more about
affiliate marketing
, at
http://www.successforaffiliatemanagers.com
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