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How Affiliates Profit From Long Tail Keywords

by David Cooper

Whether you're new to Internet marketing or not, you have probably come across the term "long tail keywords". And this method is often recommended as the best marketing approach affiliates can use to get sales online. Long tail marketing seems complicated at first, but it's not really, and it can be quite lucrative for affiliate marketers who use the marketing technique consistently.

Long tail marketing is based on the concept of leverage. Instead of trying to compete against thousands of other people for larger, broader markets or keywords, the long tail approach focuses on tiny little micro sections of each niche instead. And since there is much less competition for these smaller niches, you can get yourself or your affiliate products noticed much more easily. So you repeat this process for hundreds of tiny little niches, instead of struggling to get yourself seen among thousands of others in larger niches.

Now let's break this down into examples you can use. Take the weight loss niche for instance... it's huge. There's tons of competition, and any new marketer or affiliate who tried to enter the niche today might need to work hard for several years before they start actually making a dent in the noise.

A small section of the weight loss niche though, includes things like diet pills, or fitness equipment, fitness instructions, liposuction surgery, and any number of other branches. The point is: There are tons of sub topics within the general weight loss topic. So those sub topics is where affiliates need to concentrate their efforts. In this example though, even those sub topics are still too broad and busy.

So you pick one of the sub topics, and drill down further. Within the fitness equipment area for instance, there are treadmills, elliptical trainer machines, weight machines, resistance machines and so on. These are still too broad and competitive, so you'll pick one and drill down again.

Eventually you get to the tiniest little pieces of each niche. If you chose Treadmills for instance, you might have then chosen the Nordic Track treadmill sub topic. Inside there are hundreds of different machine names, makes and models. And those are the long tail keywords.

If you have a hundred different exercise machines you're promoting, and you're focusing on just the machine's name, make or model number for your promotions, you are much more likely to rank higher in search engines via natural search, and you're going to pay much less money per click if you're using PPC advertising methods.

Now each of these machine names may only get five or ten searches each day, but this is where the power of leverage comes in. Since you have very little competition for these long tail keywords, you're more likely to get the most attention from interested buyers. And if you have 100 or 1000 long tail keywords each bringing in five or ten visitors a day, you're getting 500 to 5000 laser targeted buying traffic every day.

Essentially: A whole lot of more obscure words and phrases can make much more money than one or two really large general niche words or topics can. And that is the power of long tail keyword marketing. Since the more obscure words and combinations are almost limitless, you could theoretically have millions of visitors coming to an affiliate website just by targeting words and phrases which only get a few searches each day.

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