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Affiliate
Marketing Articles home : Hall of Fame Affiliate Marketing Advice
Hall of Fame Affiliate Marketing
Advice
by David Cooper
Many affiliate marketers search out the wisdom of online entrepreneurial
gurus. Others look toward noted self-development experts for direction and
assistance in developing a winning mindset. Those can be great resources for
powerful ideas, but sometimes you can find some great advice and perspective
where you’d least expect it.
Former Yankee catcher and Hall of Famer Yogi Berra is as remembered for his
malapropisms as he is for his excellent play in the batter’s box and behind
the plate. Berra is best known for some of his seemingly nonsensical
comments, such as, “If fans don’t come out to the ballpark, you can’t stop
them.” Occasionally, however, Berra would say something that made perfect
sense.
He is credited with uttering, “You can’t think and hit the ball at the same
time.” In other words, sometimes you have to give up on rationalizing,
predicting, considering and ruminating. Sometimes, you just have to dig in
and take a swing, so to speak.
That is great advice for many affiliate marketers who suffer from “paralysis
by analysis.” The spend so much time worrying about whether things are
perfect and if they have all of the bases covered that they fail to take
action. They refuse to stop thinking and to start hitting. The result of
that perspective is a great deal of misspent time and very little income.
Many self-employed people have a thick streak of perfectionism, so it isn’t
surprising that some of them would suffer from excessive delays brought on
by over-analysis. The problem can also stem from a fear of failure.
Regardless of its roots, however, everyone involved with affiliate marketing
must eventually find a way to put everything else aside and to take action.
You don’t want to dive into things without having reasoned them out. You
need a good strategy to succeed. However, all of the planning and foresight
in the world won’t produce a single dime if it isn’t coupled with action. At
some point, you have to realize that you’re on the right track and that it
is time to step into the box and take your cuts.
Years earlier, Babe Ruth would probably have embraced Berra’s sentiments.
Baseball’s most famous player was once asked how he was able to perform so
consistently well while batting in high-pressure situations. The reporter
mentioned the stress of the game situation, the roar of the crowd and what
it must be like to try to function at the highest possible level under that
kind of microscope.
Ruth considered the query and responded, “I don’t know. I just keep my eye
on the ball.”
Sometimes that’s what we all need to do. We need to strip away the
unessential, stop focusing on the trivial, step right up and keep our eyes
on the ball. There is a time and place for everything, including detailed
consideration, but at some point, every affiliate marketer needs to follow
some Hall of Fame advice and take action.
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David Cooper is the editor of the Affiliate Marketing Articles
Newsletter. David specializes in helping people with their affiliate
marketing efforts by offering real world tips and strategies. Subscribe to
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