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Affiliate
Marketing Articles home : Affiliate Marketing - What's In It For You?
Affiliate Marketing - What's In
It For You?
by Trina L.C. Schiller
Are you making the kind of money, online, as you had imagined you would be?
Has becoming and Internet marketer fulfilled your dreams, or has it become
some crazy nightmare? Are you making money for yourself, or have you gotten
back into the trap of making money for someone else?
Think back to when you first decided to make money with your computer and
Internet connection. Wasn't it a desire to make more money, have more time,
and stop making someone else rich off your efforts, the main drive that got
you going? Are you there yet? Would you like to know why you're still
chasing your tail?
The plain and simple fact, for those who have been trying to make money
online, without their own product or service to market, is this: You are
still working for someone else! Your efforts are making someone else rich,
just as your 9 to 5 job lines the bosses pockets.
If you are an affiliate marketer, and 95% of those trying to cash in
online are, you are still working for someone else. You are promoting
someone else's products, paying to advertise them, and earning a commission
on the sales you generate. And to make it even more difficult to make money
this way, you have to compete with hundreds of other affiliate marketers
who are promoting the same stuff you are.
The gurus of Internet marketing have achieved their status because they know
how to do one thing... seduce others into selling their products for them.
Most of them do not create the products you are promoting, they have
programmers on staff to do that for them. So, they pay the programmer to
create some new widget, get you to spend your time and money to market it,
and they get rich, while you get stressed out, trying to top all the
competition.
Sure, you might be offered a whopping commission percentage, but the person
you are promoting is getting huge checks, based on the sales of all the
affiliates working for them, while you are getting a percentage. Isn't that
how it works in the real world?
They are leveraging the time and efforts of others, and that is why they are
the making the big bucks. The irony of it all is that they are making all
this money, telling you how to make a bunch of money. Yet, you're spending
and they're collecting.
Guru A has a product to sell. This product is targeted to those
wanting to make money online. Guru A sets up a great sales page for
the product, offering tons of bonuses and an affiliate program. So, not only
can you, the affiliate marketer, buy this great product, which will
help your marketing efforts, you can sell it to others too for a whopping
80%. Sounds like a helluva deal! You part with your cash and start promoting
this product.
Now, let's say Guru A gets 100 people to buy his product, and join
his affiliate program to sell the product. He makes 100% on the first
100 people.
Each affiliate sells 100 copies, and has affiliate sign ups . Guru A
makes 20% on every sale, and the affiliate makes 80% on his personal sales
only. Who is making more money?
Then there is the other aspect to this... You may have generated a sale, and
made 80% on it, but you have also created competition for yourself, when
they too, join the affiliate program. The more competition you have,
it becomes more difficult to generate personal sales. Your sales drop, but
the product is still selling. Guru A is still earning his 20% of all
the sales, while you are now getting 100% of NOTHING.
All the while, Guru A is building a huge contact list. A list of
buyers and affiliates. A list you are a part of, and through which Guru A
will sell you more stuff.
Are You Getting This?
Now, I'm not trying to say that this makes Guru A a bad person.
Guru A is a saavy marketer.
Now, if you want to stop this vicious cycle, and start making money for
real, for yourself, then the first thing you must do is trim the fat.
Evaluate the affiliate programs you are involved with. Chances are,
that you have way more than you can handle. Figure out which ones are worth
promoting, and delete the rest. When you have too many affiliate programs
in your portfolio, you lose FOCUS. This is why you begin chasing your tail.
You must have focus to reach your goals. Fragmented efforts will produce
fragmented results. You cannot walk more than one path at a time and expect
to get anywhere.
Once you've trimmed the fat, create a place where you can showcase them all.
A lead-in page, if you will. A page where you can focus on a specific
purpose and link off to each separate sales page. I'm not talking about some
banner farm looking thing either. Create a page with some content. Since you
are grouping specific things together, write about the various problems that
these products can solve. Write about your personal experience with these
products. Then link off , 'For More Information.'
This gives your web site focus. The more focused, the more targeted your
traffic will be. That in turn, will increase the likelihood of increased
sales.
My advice: Find a company, or niche market that you can promote, one
with a consumable product(s).
Consumable products
must be re-purchased on a regular basis. This ensures repeat sales and
income. Residual income is what makes people financially secure.
Profit forever from a single action.
Use affiliate programs to advance the promotion of your OWN business.
Use affiliate programs to build YOUR contact list, to promote yourself, not
someone else. Don't depend on them for life-long income.
Copyright © 2006
The Trii-Zine Ezine
www.ezines1.com
About the Author
Trina L.C. Schiller : Publisher - The Trii-Zine Ezine
http://www.ezines1.com/triizine
http://www.trinaschiller.ws
This article may be re-printed if it is maintained in its original form,
including author and copyright information.
Keywords: affiliate programs, affiliate marketing, affiliate promotion,
consumable product
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