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Affiliate
Marketing Articles home :: How to Effectively Plan an Affiliate Site
How to Effectively Plan an Affiliate Site
by Shannon Herod
How to Effectively Plan an Affiliate Site Copyright 2005 by Shannon Herod
I was running out of patience and the hatred of it all was setting in.
Whirling around the net searching for that one piece of gold that was going
to set everything in motion and bring a windfall of cash was just a big
waste of time. Thousands of dollars wasted and countless hours wasted with
not one single return of investment.
That was the way that I started my business. As you can imagine I was
getting nowhere fast. Setting up running and profiting from an Internet
business takes more than just a web site, an e-mail account, and a computer.
You need a plan of action, what direction are you going to go with your web
site, what products will you promote, what other sources of revenue will you
have, and many other factors will determine your success.
Affiliate Game Plan
I can give you a quick glimpse or taste of a simple plan that you can put in
effect. This plane is going to focus on affiliate marketing in the arena of
Internet marketing.
OK, here is a simple little plan but at least it's a plan.
The first thing you need to consider is the products or services that you
will be promoting. There is a ton of different products and services
available for you to promote. Finding the right one that pays is the most
important part. When considering what you will promote you need to look at a
few different areas.
1. What percentage does that product pay
2. How well does the sales page
convert
3. Does the sales page have cookies and how long does the cookie
last
4. What is the minimum payout and how often do they pay
5. How long has
the Company been in business
6. What type of reputation and customer service
does the company have
These are a few things that I consider when looking at a product to promote.
Always try and test a product before you put your name on a recommendation
for that product. Just as this you are going to open a brick and mortar
business your reputation is very important.
Web Site and Hosting
Next you need to consider the type of site you will build and the hosting
company you will use. Your web site will be your virtual real estate and you
need to assure that is in a good location. You can find many hosting options
by just going to Google and doing a search for hosting company. When
choosing a hosting company here is a few things that I consider.
1. How much bandwidth do they offer
2. How much disk space do they offer
3.
How many mysql databases do they offer
4. Can I host multiple web sites from
one account
As a beginner those four things should be the only things you really need to
worry about. As you become more experienced and building web sites and
programming there'll be a few other options you will consider, but for now I
think that should do.
The type of web site you build is going to be very important. Don't worry if
you are a complete moron when it comes to HTML there are plenty of what you
see is what you get (wysiwyg) web site builders available just go to Google
and search for web site builders.
A simple direct response web site should be your goal. You do not need to
worry about building a fancy web site with a ton of graphics and fancy
navigation bars. That piece of information alone should take your fear out
of trying to build a site. Remember keep it simple stupid.
A direct response web site is just what it sounds like. Your main goal
should be to capture your visitors’ name and e-mail address. You can do this
by giving away a free report that you produced or by getting a report that
has giveaway rights.
Build a List
You are going to want to build an opt in e-mail list so you can keep in
constant contact with all of your leads. To do this you will need an
autoresponder to make your life a whole easier.
Your goal with your opt in e-mail list should be to build a relationship so
you can offer products that you recommend. Once you have a list that trust
you making money is very simple.
The Process of Profit Maximization
Now there is a process you are going to want to take your visitors through
in order to maximize your profits, here it is in a short description.
From your opt in page you will want to lead your visitor to a thank you page
that should offer some sort of up sell. Your thank you page should exit to
the product sales page. Even will need to follow up with your new lead on
consistent basis and offer information to help your new customer and
occasionally recommend a product that you believe in.
That is a short version because I'm not trying to make this book just a
quick little plan for you to follow.
That is a real quick plan of action that definitely need some more
consideration, but hopefully it will get your wheels turning so you can
expand on this idea to fit your business. There are many different things to
consider like traffic generation and support but that is a whole new
subject.
Do some research and try to expand on the ideas listed above. Your business
should have goals and your goal should have plans of action. Put your mind
to work, work up plan, and work your plan and success will be right around
the corner.
Shannon Herod is the CEO of
makearesidualincome.com and publisher of the Dreams 2 Reality
newsletter. For more tips and business building advice subscribe to our free
Dreams 2 Reality newsletter at:
http://www.makearesidualincome.com
About the Author
Shannon Herod, Jacksonville,FL.,United States
Learn more about Residual
Income
Shannon Herod is the CEO of
makearesidualincome.com and publisher of the Dreams 2 Reality
newsletter. For more tips and business building advice subscribe to our free
Dreams 2 Reality newsletter at:
http://www.makearesidualincome.com
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