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The #1 Biggest Mistake That People Make With Adsense
It's very easy to make
a lot of money with AdSense. I know it's easy because in a short space of
time, I've managed to turn the sort of AdSense revenues that wouldn't keep
me in candy into the kind of income that pays the mortgage on a large
suburban house, makes the payments on a family car and does a whole lot more
besides.
But that doesn't mean there aren't any number of mistakes that you can make
when trying to increase your AdSense income - and any one of those mistakes
can keep you earning candy money instead of earning the sort of cash that
can pay for your home.
There is one mistake though that will totally destroy your chances of
earning a decent AdSense income before you've even started.
That mistake is making your ad look like an ad.
No one wants to click on an ad. Your users don't come to your site looking
for advertisements. They come looking for content and their first instinct
is to ignore everything else. And they've grown better and better at doing
just that. Today's Internet users know exactly what a banner ad looks like.
They know what it means, where to expect it - and they know exactly how to
ignore it. In fact most Internet users don't even see the banners at the top
of the Web pages they're reading or the skyscrapers running up the side.
But when you first open an AdSense account, the format and layout of the ads
you receive will have been designed to look just like ads. That's the
default setting for AdSense - and that's the setting that you have to work
hard to change.
That's where AdSense gets interesting. There are dozens of different
strategies that smart AdSense account holders can use to stop their ads
looking like ads - and make them look attractive to users. They include
choosing the right formats for your ad, placing them in the most effective
spots on the page, putting together the best combination of ad units,
enhancing your site with the best keywords, selecting the most ideal colors
for the font and the background, and a whole lot more besides.
The biggest AdSense mistake you can make is leaving your AdSense units
looking like ads.
The second biggest mistake you can make is to not know the best strategies
to change them.
For more Google AdSense tips, visit
http://www.adsense-secrets.com
Copyright © 2005 Joel Comm. All rights reserved
Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online
for more than 20 years. Joel is co-creator of ClassicGames.com, now known
as Yahoo! Games and is the author of the web's best-selling AdSense ebook,
"Google AdSense Secrets (Or What Google Never Told You About Making Money
With Adsense)".
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