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Marketing Articles home :: Making Public Service Ads Serve You
Making Public Service Ads Serve You
Making huge sums of
money with AdSense isn't brain surgery. You simply have to know what you're
doing. If you know which types of ads to choose, where to place them on the
page and how to use Google's options to design them so that they get the
maximum number of click-throughs, you should find your site earning heaps of
money very quickly.
But things can go wrong. Revenues can be disappointing, clicks non-existent
and pages designed to put off users instead of encourage them to check out
your advertisers. You know when one of the worst things possible has gone
wrong when, instead of seeing ads on your page, you get public service ads.
These turn up when Google doesn't recognize your keywords or can't find a
suitable ad to put on your Web page. Instead of showing a blank box, it puts
up ads for all sorts of charities, none of which you choose - and none of
which earn you revenue.
You might like the idea of your site working for charity. But you might like
it better if your site worked for you and you decided how much of that
revenue to give to the charities you choose. That's why smart AdSense
subscribers - the ones who understand how AdSense works and make giant
revenues from it - make sure that they have alternatives set up to stop
their sites being used to advertise Google's favorite charities.
There are lots of different ways you can do that. For example, you could
create your own pseudo-AdSense ads and use those as alternate URLs to
promote your other sites. Or you could use one of the several companies that
will use that space to give you targeted paying ads.
There's nothing mean about using these strategies. The fact that Google
makes it possible to use them shows that they understand that your space is
for you not for them - and that you should earn from it.
With a little bit of reading, you'll find that it's easy to create a website
that always serves high-paying AdSense ads. But even the smartest AdSense
users make sure that they've got insurance should something go wrong. It's
easy to do and your revenues deserve it.
For more Google AdSense tips, visit
http://www.adsense-secrets.com
Copyright © 2005 Joel Comm. All rights reserved
Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online
for more than 20 years. Joel is co-creator of ClassicGames.com, now known as
Yahoo! Games and is the author of the web's best-selling AdSense ebook, "Google
AdSense Secrets (Or What Google Never Told You About Making Money With
Adsense)".
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