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Marketing Articles Home :: Adlink Units: Are They
Worth It?
Adlink Units: Are They Worth It?
When Google first
launched AdSense, there was some skepticism from publishers. As much as most
people were blown away by the idea of ads that were targeted to the content
of a Web page there was the question of whether users, used to banners and
skyscrapers, would click on something that looked so different.
Boy, were those doubters wrong! AdSense has more than proved its worth to
advertisers, users and publishers.
A similar sense of skepticism greeted Google's launch of AdLink units. With
nothing more than a list of links (which then lead to the ads), these units
contain even less information than a traditional AdSense unit. And the user
has to click twice before the publisher gets paid. That makes them sound
about as welcoming as a winter barbeque in Siberia.
It took a while for publishers to discover that actually AdLink units
weren't as bad as they looked, and that with a smart bit of positioning they
could actually take advantage of the way some pages are laid out. In fact,
for some designs, they were able to reach parts that other AdSense units
just couldn't reach!
And best of all, publishers quickly discovered that once someone clicked on
an AdLink unit, they would almost always click on the ad that followed. That
did their revenues the world of good and removed the two-click doubt.
The old AdLink units then were effective, but fairly limited. They were
great if you knew the one or two places on the page to use them but not so
good if you didn't. Recently though, Google has launched horizontal AdLink
units that have taken these ads into a whole new realm. Because they fit
neatly across a page they're useful for a much broader range of page designs
and are much more flexible. On the other hand though, they're now competing
for space directly with the traditional ad units, making it even harder for
publishers to figure out which ads to place where.
Is all this good news for publishers or bad news?
It's great news for savvy publishers who have more tools to maximize their
AdSense revenues (and know what to do with those tools) but it's bad news
for people who don't make the effort to learn how use AdSense - and now have
more ways to miss out.
For more Google AdSense tips, visit
http://www.adsense-secrets.com
Copyright © 2005 Joel Comm. All rights reserved
Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online
for more than 20 years. Joel is co-creator of ClassicGames.com, now known as
Yahoo! Games and is the author of the web's best-selling AdSense ebook, "Google
AdSense Secrets (Or What Google Never Told You About Making Money With
Adsense)".
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